A few years ago, Matthew was depressed and became stuck in the throws of daytime television. Inundated with useless self help mantras, he began to feel frustrated by people selling him the answers. What was holding him back from creating a way to happiness? So, "The Power of Cheer" was born. Based on the principles of cheerleading, The POC focuses on the importance of pom poms, squad, and optimism. With the support of the CDF Matthew used The POC and his recent introduction to cheerleading as a springboard for a large scale project because everything sounds better when delivered with some cheer. However, cheer is not his only obsession. Ultimately, he created a work that focused on family, origin, and old home movies.
Matthew Hollis and the Power of Cheer team performed Let's Go Love!, an inspirational call to arms in 2008. Using cheerleading as a springboard, Hollis categorically dissected and celebrated the conundrum called love. Alternating between segments of daring movement using megaphones and pom-poms and sections that explored family and memory via old home movies, the work careened and cheered its way along an elusive path in search of happiness. Noble, urgent, global, and destructive, love is the name of the game.